“Sana Hastakala” which means “small handicraft” was established in 1989 as a retail shop with the financial and technical assistance of UNICEF. A year later, the nonprofit organization was a self-sufficient marketing and exports agency, seeking to perserve the rich culture and crafts of Nepalese artisans. Based in Kathmandu, Sana Hastakala ensures fair wages and provides training, design assistance, interest-free loans, and marketing support to more than 100 family businesses, co-ops & businesses across Nepal.
Sana HASTAKALA has since expanded its connections with producer’s in rural areas, often working through international and local non-governmental organizations. They carry products from 20 different craft catagoreis and represent approximately 1000 arisans, most of them uneducated, also benefit from a community development fund, which enables groups to improve their equipment and have acess to a welfare fund in times of hardship. Sana Hastakala operated two specious retail outlets in Kathmandu Valley. The organization is a founding member of Fair Trade Group Nepal (FTGN), which began in 1993 and is a full member of the World Fair Trade Organization (WFTO) since 2003.
Discussion Issues
- What kind of marketing is Sana Hastakala practicing?
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Do you think such efforts are beneficial to the Nepalese societ ?
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